Kempen Pemakanan Seimbang CHAMPS

Recent data from the Ministry of Health shows a rise in stunting among children under five, increasing from 17.7% in 2015 to 21.2% in 2022, nearly double the 11% target by 2025 under the National Plan of Action for Nutrition. Malnutrition has affected 5.6 million school children across Malaysia, while skipping breakfast has also been linked to higher obesity rates, particularly among boys (43.9%) and girls (30.5%) compared to regular breakfast eaters.

In response, the Kempen Pemakanan Seimbang Champs campaign was brought to you by Champs Nutribar, extension product range under Champs Vitamins with 100mg Vitamin C tin bar format. This campaign that collaborated with the Ministry of Education in promoting the importance of breakfast among students has successfully reaching out to over 200,000 students through engaging school visits and fun, educational activities.

One of the highlights of the campaign was celebrating the students' creativity through a Writing and Drawing Competition, where more than 2,253 participants poured their ideas into powerful messages about healthy eating. From colourful artwork to imaginative storytelling, their entries inspired everyone to make smarter, healthier food choices.

To stay updated on the impactful activities under the Kempen Pemakanan Seimbang CHAMPS®, visit Sin Chew’s Campaign Page or read the full story here.